How does your favorite snack stack up in Social Media?
This week we took a look at the world’s most beloved brands in food. From the brand with highest Twitter growth (Skittles at a whopping 30%) to the brand with most Facebook interactions per day (Cadbury Celebrations at 66,000!) there’s a ton of Social Media goodness to digest.
Using Unmetric’s social benchmarking platform we compared hundreds of brands to produce the following research. All data was pulled on 2/14/13 and is based on the previous 3 month period. Engagement Average is a proprietary Unmetric score that takes account of a brand’s growth, follower base, fan base, reply activity, and other factors pulled from social networking activity to produce a single weighted influence score.