Following the success of our first monthly #pivotconchat, we’re very excited to welcome two distinguished industry leaders as our upcoming guest hosts. On July 10th, 1pm ET, Brad Fay, COO of the Keller Fay Group, will join @pivotcon and drive the conversation around the topic “Total Social: How to magnify your social strategy beyond online networks”. On August 7th, 1pm ET, Michael Lazerow, CEO and Founder, BuddyMedia will share his insight as guest host of #pivotconchat number three.
Simply search for the hashtag “#pivotconchat” on July 10th and August 7th to participate!
Brad is the Chief Operating Officer of the Keller Fay Group (kellerfay.com), the award-winning word of mouth research and consulting company he co-founded with CEO Ed Keller. He is also the co-author, with Ed Keller, of The Face-to-Face Book, where the world’s pre-eminent word of mouth marketing experts demonstrate how in-person social networking, not just online social media, is the key to soaring revenues. Based on his firm’s extensive research, the book includes illuminating social marketing case studies drawn from leading companies such as Apple, Best Buy, Dell, General Mills, Kimberly-Clark, LL Bean, MillerCoors, Procter & Gamble, and Toyota.
Total Social: How to magnify your social strategy beyond online networks
Marketers have discovered the power of social influence—nothing drives consumer decisions more powerfully than recommendations from friends, family, acquaintances, and even strangers. But social influence extends into the online world as well, as Ed Keller and Brad Fay have described in their new book from Free Press: The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Drawing on six years of research, Brad Fay will show how all media are “social.”
- How do you conduct your research? How do you measure “offline” WOM?
- Which leads in creating WOM: online or offline? Or is it a cycle, and if so, what characteristics does it have?
- What are examples of companies doing excellent word of mouth marketing? What tactics have you seen them use?
- If all media are social, what’s the role of “traditional media” in driving WOM?
- How can digital marketers drive offline word of mouth?